Most of us recognise that clients buy what they see.
If this is true, how many studios have set themselves up for success by representing what they want their clients to purchase in the displays that they have chosen?
How many products do you choose to display and how do you make the most out of your space?
Do you choose your products to set yourself up for success, or are you setting yourself up to deal with more client objections.
What makes a great display?
Why have you chosen what you have chosen to display?
In many cases choosing the right product with the correct imagery can not only increase your average sales, but also deal with your clients objections for you.
Have a range of products that will appeal to a variety of clients. Acrylics can suit a modern sophisticated client that is looking for something simple with impact.
For those clients that claim “I do not have photos on the wall” acrylic blocks are a premium product that allow a client to have something of quality that they can proudly display in an office or in their home.
Canvas products can provide a contemporary solution for those clients that want something a little different.
Most clients have seen, and have framing already on their walls, yet there are many studios that will only display this product and wonder why they cannot sell anything else.
Having a set of photos that go down a wall rather than across can assist a client to visualise product on their wall even though they claim not to have any wall space.
I have visited many clients over the past year and when asked why they chose a specific image and finish for their display, many answer “well I had a client who cancelled their order, and I already paid to have it framed”.
The problem is that it does not serve them to inspire and sell.
Choose the right imagery and complementing finish to inspire and up sell.
Make your life easier, and set yourself up for success.
Tags: Sales